Role
UX Lead
Responsibilities
Product vision
UX (flows, content) of all features
Interaction design
Motion design
UX Research
Overview
I worked closely with a Visual Design partner as well as the product and firmware teams to design the experience of the Alta line. My role included overall UX, interaction design, motion design, and collaborating with cross-functional teams (from R&D to packaging). Alta was the first Fitbit to support notifications and reminders to move, and has sold over 1 million units just in the first few weeks after launch.