And I thought their previous safety video couldn’t be beat.
Seeking to redesign key moments of a product’s experience – especially when those moments are tainted with negative expectations – is a brilliant move. Passengers, and especially frequent flyers, are often irritated by the forceful ritual of the safety video. And with reason – this has been a much neglected aspect of the flight experience. It’s in these little moments that a company like Virgin succeeds not only at effectively conveying an important message, but also at taking advantage of the opportunity to delight their passengers and reinforce their brand image.
What’s the most annoying, necessary aspect of your product?
Make that something your users will look forward to.